The Blog

Affordable Microscopes for Everyday Use

October 15, 2011

NEW WEBSITE! has had a makeover…………6.00pm EST on Friday, October 14th, we went Live with our new website! If you hear cheers echoing through the site it is  because the birthing process took 21/2 years from beginning to end, involved two design firms, countless man hours – and several years off my life. We hope you agree that all that effort is worthwhile as it is a very different website from the old one!

The new site is designed to improve the level of online service we provide. With that in mind, we have three objectives on the new website: we want it to engage you – to make purchasing a microscope a terrific experience. We want it to provide you with a lot of useful information that will help guide you through the purchase process to the ‘right’ microscope for your application. And, finally, we want it to be easy to navigate.

We have designed three ways for you to find your microscope. By type of microscope, By type of application and finally, By brand. These three paths form the primary categories in the main navigation bar at the top of the site. We encourage you to check them out as they include uniquely rich and innovative drop-down menus. Once you enter one of these categories, you will find a range of filters in the left hand column that will quickly narrow down your selection. By the way, anything in the color orange is actionable….simply click on it!

Need help? Every point of our new site includes helpful information….from the product tips in the drop-down menus to the ? mark information pop-ups on the category pages (just click on one),  5 Things You Need to Know at the top of the primary category pages and, of course, a large Education Center. And if none of that helps, our knowledgeable staff are still always available to lend friendly guidance.

Finally, please bear with us in the early days of the new site. It is fiendishly complex and we anticipate some initial bugs will need to be ironed out. Indeed, we welcome your feedback and help in finding them …… just drop us an email ([email protected]), to let us know if you find any problems or simply have ideas for improvements!

We need you …….and we look forward to continuing to be of service.

2 thoughts on “NEW WEBSITE!

  1. Laurie Chrostowski says:

    The new site looks great!

  2. Charles says:

    I wanted you to know that we have decided to revert back to the old site and to thank you again for your comment. We are, of course, extremely disappointed to have to take this decision but as you pointed out, we have a ways to go with the new one. Please feel free to call us should you need any help or guidance round the old site. Thanks.

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